WMA will represent Chelsea FC in such areas as marketing partnerships, entertainment events, programming initiatives and other branding opportunities.
“As we begin our season,” said Peter Kenyon, CEO of Chelsea FC, “we look forward to working with the William Morris Agency to help build Chelsea Football Club into one of the premium sports franchises in the world.
Founded in 1905 the Chelsea Football Club is one of the most respected and successful football clubs in the world. The Agency represents clients in all segments of the entertainment industry, including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and Theatrical Touring, Book Publishing, Commercials, Sports Marketing and Corporate Consulting. WMA’s corporate clients are managed by William Morris Consulting (WMC), the corporate advisory division of WMA. Joining Wirtschafter on William Morris’ Chelsea FC team will be John Mass and Philip Button.
“As one of the most renowned teams in the world’s most popular sport, Chelsea Football Club has incredible access to an enormous international audience; and we believe that there is a great opportunity to leverage this further on their behalf,” said WMA’s Dave Wirtschafter.
Founded in 1898, the William Morris Agency is the leading talent and literary agency in the world, with principal offices in New York, Beverly Hills, Nashville, London and Miami Beach. WMC provides Fortune 500 companies, sports leagues and other organizations with strategies to adapt to and succeed in an evolving media, entertainment and sports landscape. Under Russian businessman Roman Abramovich’s new ownership, the team finished second in the English Premier League last season. 7, 2004–London’s Chelsea Football Club has signed with the William Morris Agency (WMA). The William Morris Agency can be found on the World Wide Web at http://www.wma.com.
BEVERLY HILLS, Calif.–(BUSINESS WIRE)–Oct. Partnering with WMA is part of the club’s strategy to grow our brand and our business globally.” . Chelsea continued to make strategic moves this year to strengthen the team, spending more than $350 million to acquire new players and hiring one of the best coaches in football, Jose Mourinho, who won the Champions League in May 2004 with FC Porto. “With their existing market awareness and our ability to maximize their position, we will enhance an already formidable brand.”
About the William Morris Agency
Chelsea FC will be joining a roster of WMA corporate clients that includes such industry leaders as Anheuser-Busch, General Motors, the NFL, the United States Olympic Committee, the PGA Tour, Harrah’s Entertainment, Saks Fifth Avenue, Texas Instruments and Dennis Publishing, among others